Try to think of branding as a stamp by which people will be able to recognize you. It’s a process of first clarifying who you are as a company and then pinpointing your goals. A strong brand will capture a potential patron’s attention and connect them with your work. If this happens often enough, your customer base will thrive. 

Though branding yourself as a business is important, let’s face the facts: great branding does not make up for a lack of vision, and having a great vision doesn’t make necessarily make you into a profitable company. 

To achieve success, we need to have a strong balance between our passion and our business and this takes some strategy. 

Branding: The process of communicating a strong, clear, and cohesive marketing message with the intention of creative a positive image in the mind of y our clients and customers. 

Brand logo: A strong design that conveys a company’s name, message and character to the marketplace. A strong logo can provide a consistent structure to your identity and make it easier to gain recognition and recall.

At Milkglass we acknowledge that there are many pieces to the overall business of launching a new project.

As creative partners in the process, we focus first on the foundation of who you are as a company; gaining a strong and clear idea of who you are, who you want to be around, and what you want. From this groundwork, we can then explore a visual representation of your brand story. 

Helping the world recognize the unique vision behind each of our clients’ brands keeps us loving what we do. It’s our hope that we might assist you in creating a brand that serves you and your vision in a way that is as beautiful as it is effective. The more clearly we understand who you are and what you do, the more certain we can be of creating a lasting, cohesive, and honest brand system that captures your best self and attracts your target audience. This requires FOCUS - focused brands are powerful brands. 

Finally, these questions will take about 45 min so allow yourself ample time and don’t close to browser during the session or you may loose your input.